Symposium Five

Symposium Five:

Increasing Creativity Capacity in the Entrepreneurial Classroom


Presenting/Corresponding Author

Tina Lee Odinsky Zec

Director, Innovation and Entrepreneurship Center at Zagreb School of Economics and Management



Victor Ricardo Altimira Vega (Spain); Helena Habdija (Croatia/UK), Erik Lindberg (Sweden); and Corresponding Author, Tina Lee Odinsky-Zec (USA/Croatia)



Our panel will illustrate how we initiate, design, implement and document creativity as it unfolds in and around the classroom through teacher, student and community collaboration. The panel is diverse in offering a wide variety of perspectives and will showcase both original pedagogical designs as well as twists on popular strategies such as design thinking to bring about entrepreneurial mindsets. Our session intends to engage, inspire and inform how the entrepreneurial classroom is taking shape in and across countries and contexts.

About the Presenters:

Victor Ricardo Altimira, Phd. is Multicultural Professor and Consultant. He has lived in 5 different countries for more than one year and hasextensive experience in managing teams both in large corporations and start-ups. He is committed to innovation in health and sports as well as design thinking and cross-cultural skills. He has been an associate professor at IE Business School since 2001 and a visiting professor at a range of institutions including Cotrugli (Croatia), Fundacao Getulio Vargas (Brazil), Bocconi (Italy) and USI (CH). Contact:

Helena Habdija, MA is a trained artist with an entrepreneur's drive. She has extensive experience working with diverse groups, including those as young and creative as first graders to those more systems oriented like IT founders. While she has been mentoring startups since 2012, she is also an active team member of several startups herself. In 2015, she joined DotForge Impact accelerator as a Community Manager. Originally from Bjelovar, Croatia, she holds an undergraduate and master's degree in Education and... is a fraternal twin. Contact:

Erik Lindberg, Phd. is a Senior Lecturer USBE at Umeå University. Lecturer within nearly all sub-disciplines of business administration, but the last decade with focus to entrepreneurship at both undergraduate and master’s level and been supervisor for over 30 theses. He is fascinated by the interplay of stress and performance and has researched and written on the topics extensively as it relates to teaching, leadership, and entrepreneurial mindsets. Contact:

Corresponding Author: Tina Lee Odinsky-Zec, Msc. is the Director of the Innovation and Entrepreneurship Center at ZSEM, Zagreb School of Economics and Management where she leads courses in Entrepreneurship, Creativity & Innovation and CRM for undergraduates and professional development. She has taught over 3000 students since 1997 and believes that along with traditional roles of lecturer, teacher, facilitator and coach that professors also must be curators and will showcase a retrospective of student outputs. She is completing her phd work in Visualizing Social Entrepreneurship in Croatia using Macro-Meso-Micro Level Analysis. Contact:

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